Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. In this case, transparency is everything.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Mindful Marketing

JUNE 19, 2022

” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” Messaging: As suggested above, consumers have primary responsibility for controlling their product use. By comparison, Apple has taken several tangible steps to help users monitor and control their screen time.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Third largest in the U.S.

Software 85

Software Pitching Internal International 85