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Less “let’s go viral” and more “let’s build community”

Communications Conversations

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. You were building a community.

Viral 98
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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. The company is active in their community.

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Casting the future: Our predictions and trends for 2024

NewsWhip

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. Where it does appear is in the groups and communities that people cultivate on the platform, the places where people choose to spend their time. And that’s the key point.

Trends 78
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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. So, I think a lot of people are talking about culture-first marketing or culturally-led marketing. And one of the sub-trends is online communities. Testing new products through memes | 12:13-13:11. Super Bowl content planning | 15:01-17:25.

Trends 78
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The Ugly Side of Social Media Sharing

Waxing UnLyrical

I love the collaborative energy, thoughts and community. The image went viral. ” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. Guest post by Jenelle Conner. I am a social media advocate. The crazy part?

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

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13 Marketing Lessons I Learned Growing My Startup to $2 Million in Revenue

Contently - Strategy

My MBA program didn’t have all the answers when it came to marketing. Those experiences came in handy when I started Remote Tools , an online community for remote workers. But starting—and maintaining—and online community brought its own set of challenges. Marketing starts way before you ship the product.

Marketing 126