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CASE STUDY - Using current events to land in the media

PR for Anyone

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

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Behind the Headlines With Howard Stutz

Cision

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. The challenge is to communicate that gaming is a mainstream entertainment business that is responsible for 1.7 We have to adapt to the immediacy of the media market.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By The legal community, and more specifically the in-house effect on law firms bear insight. So, what does this in-housing trend mean for PR agencies?

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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

We’ve used some of the noisiest conversations in our community of practice as our guide. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. You’d be welcome to join us. Please help yourself and let us know what you think.

Publicity 128
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52