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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

Three key takeaways include: Reddit and Twitter are helping drive the spread of climate misinformation – The research found 50 organizations drove 22,000 climate tweets that created clusters of misinformation. This is particularly important, because Reddit is a prime news source for Gen Z and Gen Alpha.

Ethics 80
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community. Trust but verify.

Analysis 147
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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing. Get some good advice.

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Firefighter Called Racist Sues

Reputation Specialist Michael Toebe

The claim states that email was later sent to a reporter in Winnipeg, resulting in a news story, that French and his legal team assert "implied that French was racist and refused to render care to the patient because they were a member of an Indigenous community." It’s a matter of public safety, professionalism, ethics, reputation and trust.

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What is Predictive Media Intelligence?

NewsWhip

Predictive engagement data becomes even more useful for reporters and communicators when combined with other information. We combine and provide relevant discussion across social media, so any story’s arc can be seen alongside the latest Reddit discussion about it, the hottest YouTube takes, and the most engaged Twitter commentary.

Media 88
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. In short, I believe that public relations people who engage in ethical practice have a lot to contribute to the great public resource that is Wikipedia. It Takes Title and Authority Out of Your Communications Toolbox.