article thumbnail

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Look no further than a smartphone to access expert opinion, analyst reports, reviews, or social media discussions about specific brands or products.

Brand 185
article thumbnail

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

And then on the consumer side, what does that mean? That short-form version of the news hits my viewers’ wireless device at the same time it hits mine. One night a week, I would have to cover a small city council meeting in one of the suburban communities near Edmonton in Alberta, Canada, where I was working at the time.

Wireless 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization.

article thumbnail

2016 – A Year in Traditional Media

Shift Communications

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them.

Print 60
article thumbnail

The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

If your idea is good enough, consumers will pay in advance (but you have to give them a deal). In a matter of months, Kickstarter has revolutionized the way that entrepreneurs big and small raise capital. There’s no longer any reason to give a financial backer a cut of your profits. Show your face in the video. Dress nicely and smile.

How To 81
article thumbnail

Your audience with the public

Stephen Waddington

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location.

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It allowed for no distortion, multiple sound layers, and quicker and cheaper editing, democratizing music production Marconi, Braun, and the Development of Radio The next major date in the advance of mass communications was 1895. That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16).

Ethics 52