Onclusive

JUNE 28, 2022

When it comes to measurement, aligning with marketing provides an additional benefit of using the same data and language as your marketing peers when talking about success — which is also the language of the C-suite. Today, top-level executives are looking for integrated marketing communications measurement.

Measurement 195

Measurement Data Social Media Analysis 195

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Shift Communications

NOVEMBER 7, 2014

Clients in our industry are savvy enough to ask for reporting and analytics. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product.

Google 107

Google Measurement Data-Driven PR Marketing 107

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. .; and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications.

Sports 245

Sports Agency Industry Creativity 245

The Resolution Blog

JANUARY 8, 2018

The ultimate A-Z of PR reporting It’s the season for reviewing the year’s PR activity and setting next year’s KPIs so metrics and models are hot topics. Before you do anything review evaluation expert Steph Bridgman’s A-Z of reporting. We are big fans of Katie here at CoverageBook. A standard in article scoring? Thanks BuzzSumo :) 4.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

AUGUST 22, 2017

HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Ownership and top executives are uncomfortable with greater transparency and personal brand management. Why do we need a blog? What is the ROI of social? What if we get sued? I want to review this before it’s published.

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. .; and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications.

Sports 81

Sports Agency Industry Creativity 81