MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical trade shows have ceased. Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? What’s your take on virtual trade show events? I applaud all that.

B2B 71

B2B Interviews Crisis Trade Shows 71

Cision

AUGUST 21, 2017

From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. If you’re going to invest time in generating quality content, it needs to be authentic, shareable, and memorable. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Karen Freberg

APRIL 30, 2018

As I am ending my seventh year at the University of Louisville, it also marks my fifth year (sixth year overall) teaching social media. Not only was I teaching my undergraduate social media class ( #Freberg18 ), but I also launched a brand new graduate level class this semester ( #FrebergSM ).

Social Media 41

Social Media Exercises Trade Shows Case Study 41

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Things were different.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Beyond PR

AUGUST 22, 2017

From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. If you’re going to invest time in generating quality content, it needs to be authentic, shareable, and memorable. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 74

Strategy Trade Shows Case Study Course 74

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. In a 2018 study by TrustRadius, 75% of respondents said they used info from third-party sources (analyst reports, independent media news, and consultants) to make their decisions.

Advertising 178

Advertising Advertising B2B Reputation 178