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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

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How Social Intelligence Can Benefit Any Brand

Cision

Does your brand analyze what’s being said? Most brands divide audiences by the sales journey: prospects, customers and the rest of the world. For example, a sports equipment store might consider monitoring their audience by sports teams. To get a glimpse, check out these examples: Audiences.

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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Resources: [link] [link] [link] [link].

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7 Tips for Picking the Right PR Media Database

Critical Mention

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

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Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

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Back to School Media Pitches

PR for Anyone

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. All kinds of things you’ve got sports starting. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com.

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Managing the Challenges of Bad Publicity

Critical Mention

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to feel defensive when someone publicly criticizes your brand. Always Listen. SCHEDULE A DEMO.

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