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Best Practices For Starting A Killer PR Program

ImPRessions - Crenshaw Communications

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. A strong start on a PR program makes for a more lasting and fruitful relationship. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience.

Agency 310
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A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. . Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Rev Transcription.

Mobile 306
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How to Implement a Project Management Workflow for a Link Building Team

Buzzstream

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Project management is everywhere.

Software 151
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No More School but the Learning Never Ends!

The Hoffman Agency

I can’t believe that my internship at The Hoffman Agency has come to an end! It feels like just yesterday that I had my first day stuffed with welcome sessions and onboarding meetings. I entered the internship program at Hoffman as someone who had spent four years studying public relations (PR) without ever truly living it.

Meeting 69
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How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ

Sword and the Script

That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. 1) By the looks of your background, you came up through the PR ranks and wound up as CMO.

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New to HubSpot? Here's How to Set Up Your Portal for Success

PR 20/20

If you recently adopted HubSpot or are considering it, the first step to maximizing your martech investment is a thorough onboarding process. Because let’s face it—a new technology investment is only as good as the work you put into it during the onboarding stage. Want More HubSpot Onboarding Support? Set Account Defaults.

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Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

Buzzstream

For many agencies, this was a time of significant growth where they were reporting a 95% increase in sales and revenue; they couldn’t hire new talent quick enough. But for others, it was a nightmare and they’d lost 95% of the clients overnight. Our lives as we knew them changed. Our industry as we knew it changed. No, not at all.