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Why Earned Media Is Still Relevant In PR

ImPRessions - Crenshaw Communications

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. PR agencies naturally want a piece of the digital media budget pie.

Media 186
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Newsjacking Tragedy

Rock the Status Quo

His death caught the nation completely by surprise and many of us will continue mourning his loss for a long time to come. It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. Robin Williams’ tragic death leaves consumers at high risk of identity theft.

Pitching 272
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Too many beers: ethics and client conflicts – Ken Kerrigan

Ethical Voices

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. The death of truth and the need for regulation. He told me the PR practitioner has three responsibilities when it comes to ethics and integrity.

Ethics 71
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Meeting Marc C. Whitt

Wadds Inc.

How do you respond to critics who claim that it can equally be applied as a force for good or bad to corrupt the public? Most of us want to start our PR careers on the “right foot.” We in PR must continue to do all we can to protect and defend our reputations as professionals. I firmly believe we are very much a force for good.

Meeting 98
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Ad Blockers: A Home Run (Or a Strike Out) For PR, Social and Content Marketing?

MaccaPR

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. A former Edelman PR executive published a 300-page book.

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Not Your Typical Ice Bucket Challenge Post– For Me, It’s Personal

Solo PR Pro

Many articles mention the number of people currently living with the disease – this makes it sound rarer than it is (sadly, as noted above, the high death rate makes the number living with the disease at any given time lower). No one knows why 10% of patients (like Stephen Hawking) live more than 10 years – these folks are the outliers.

Study 65
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Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

. – though I really wish you’d leave them as actual comments on the blog. ” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly. Dude can’t afford to lose his job, but he also doesn’t want to be seen as a PR “outlaw.” I worked at the ASPCA.