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ImPRessions - Crenshaw Communications
MARCH 23, 2022
There’s also lots of pressure to make things happen while you get smart. This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Set workflow and communications processes right away.
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. After, you can build out the corresponding content. . Start with tentpole events and initiatives.
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Sword and the Script
DECEMBER 20, 2022
Be careful whose advice you buy, but be patient with those who supply it. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Baz Luhrmann, The Sunscreen Song, 1998. To that end, this year’s roundup is uh-mazing.
ImPRessions - Crenshaw Communications
FEBRUARY 26, 2019
For those of us who work with entrepreneurial businesses, or really any result-oriented company, the next pressure point is a strong start. We never want a client to be asking, “what’s next?” Set a communications cadence early. Doing so communicates that the PR team is proactive, transparent, and ready to lead.
ImPRessions - Crenshaw Communications
MAY 15, 2017
While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit. PR Agencies Offer Breadth of Experience.
ImPRessions - Crenshaw Communications
MARCH 15, 2018
The next Royal Wedding may not seem relevant at first blush, but maybe your brand can offer a point of view on the spectacle. Fresh, compelling images can make or break an Instagram or blog post. Here we take a look at some ways to maximize spring with some PR inspiration. New season, new PR opportunities. Review all existing PR plans.
ImPRessions - Crenshaw Communications
APRIL 23, 2019
To maximize the news value and cut through the noise, you need the right funding announcement strategy. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. Five-to-seven years ago, when there were more tech reporters covering funding, you could drive a lot of coverage for smaller rounds.
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