Blogging Print Reference Television 
5W PR
MARCH 4, 2024
Here’s what you need to know what know about the most trend-obsessed generation in history: Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird.
5W PR
AUGUST 19, 2019
In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.
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5W PR
MARCH 4, 2024
Here’s what you need to know what know about the most trend-obsessed generation in history: Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird.
Burrelles Fresh Ideas
MARCH 5, 2024
Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Product reviews on platforms like YouTube, social media platforms, or blogs. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”
Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.
Cision
JUNE 6, 2017
In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Not anymore.
Stephen Waddington
MAY 19, 2020
That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Radio, television and streaming are also holding up or growing.
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