5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories.

Retail 88

Retail Mobile Study Web 88

Waxing UnLyrical

MAY 2, 2013

Finding keywords is one of the most important (and most overlooked) aspects of web marketing. That’s a blog post for another day. See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Competitor websites, blogs and industry forums.

Blogging 111

Blogging SEO Web Google 111

Stephen Waddington

MAY 16, 2017

This is my motivation for blogging but it doesn’t suit everyone. It puts public relations on a collision course with marketing disciplines. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. Increasingly influencers demand a fee for working with an organisation or brand.

Publicity 119

Publicity Customer Service Community Internal 119

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. He gets most of his leads from one source: Google.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Snippets use schema.org structured markup to display content effectively and match user’s specific search query. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229