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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . For example: 13 Statistics from an Inc.

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How to Optimize Your Corporate Video for YouTube

ReimaginePR

Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. This LinkedIn blog post is a great place to start. Accessible content does not rely on certain abilities to become consumable. People have created killer videos on all kinds of topics. 3 Say the Keyword.

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Burberry after its Burning Ban

Mindful Marketing

That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind. Spanish retailer Zara , however, has developed ultra-responsive production processes that allow it to move from product conception to consumer within a few weeks.

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