Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR in High Definition

APRIL 27, 2023

This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. It could be through building up the website, through new content like blogs or a bit of a makeover. Rather use this time to focus on your wider PR and reputation strategy.

Case Study 62

Case Study Media Training Reputation Training 62

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees.

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

JUNE 30, 2022

Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. Your PR doesn’t have to be only when you’re a crisis. That’s the key… value…. good, great things.

Crisis 130

Crisis YouTube Video Industry 130

PR for Anyone

SEPTEMBER 16, 2022

Employee Ownership Month. Pick one of these and start pitching the media today! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Church Safety and Security Month. Co-op Month.

Pitching 130

Pitching Financial Small Business YouTube 130