Polaris

JANUARY 21, 2015

My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients. Here are 5 approaches to blogger outreach in the latter category your PR agency might be using. #1: 2: Including dormant blogs. 4: Sending mass emails.

Agency 100

Agency Pitching Enterprise Policies 100

Katie Paine's Measurement Blog

MARCH 9, 2023

So what we’ve done,” she said with some pride,”is equate the reach of posts to the reach of a banner ad and value them according to what it would have cost to purchase the banner ad. “ For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. “So

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? 4) Marketing budgets fell but expected to grow again. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78