Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Quantification of communications results continues to get more sophisticated and more accurate daily.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PRSay

OCTOBER 12, 2016

In September, 2015, Volkswagen suffered the wrath of the global community after disclosing that the company’s diesel cars were designed to cheat on tailpipe-emissions tests. In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.”

Big Data 60

Big Data Crisis Communications Data Crisis 60

PR Conversations

DECEMBER 19, 2014

One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. Increasingly I note how communications practitioners are connected on a constant basis through their mobile devices.

Social Media 90

Social Media Trends Communications Crisis Management 90

Ethical Voices

AUGUST 29, 2022

Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communications. He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How do we use this big data that we capture?

Ethics 91

Ethics Groups Handbook Education 91

Stuart Bruce

NOVEMBER 11, 2016

I say this with great dismay as I’m guilty of being one of those professional political communicators. If you’re a political operative or communicator who doesn’t know who Zoella is then shame on you. Shift Communication’s Christopher Penn. I help people to campaign and communicate in new, better ways.

Communications 154

Communications Data Policies Twitter 154