Big Data Communications Journalism Public Affairs 
Cision
SEPTEMBER 22, 2016
Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Quantification of communications results continues to get more sophisticated and more accurate daily.
Ethical Voices
AUGUST 29, 2022
Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communications. He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How do we use this big data that we capture?
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