article thumbnail

Behind the Headlines With Peter Shafer

Cision

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall.

article thumbnail

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day. quintillion bytes of data every day.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

I started in Washington DC in Public Affairs and Crisis Management. How do we create belonging in a hybrid environment? Why don’t you tell us a little bit more about yourself and your career? I spent the last 30+ plus years, mostly in agency PR. Still am a crisis guy and always will be, I think.

Ethics 52
article thumbnail

Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

In the public relations business, I’ve had one ethical dilemma. The work was in a 13-state region, and I was doing public affairs and grassroots advocacy. It’s being used by big firms. How do we use this big data that we capture? I was working for a national association client.

Ethics 91
article thumbnail

Six social media and digital communications trends for 2015

PR Conversations

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

article thumbnail

Brexit and Trump are result of the failure of professional politics and communications

Stuart Bruce

We’ve seen some innovative uses of data for political communications, but I believe this is just the start. Shift Communication’s Christopher Penn. I suspect there also wasn’t a single professional political operative or communicator. How many of them even knew it was happening? Is only going to get bigger.