Only 5% of B2B buyers are in market today; but where did that statistic come from?
Sword and the Script
APRIL 30, 2024
I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). Corporations change service providers such as their principal bank or law firm around once every five years on average. If you read my posts, they are all about surveys and studies and I checked the sources (i.e.
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