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From Traditional Banking to Fintech: The PR Transition

5W PR

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Once bastions of stability with grand lobbies and personal relationships, banks now face competition from sleek apps offering innovative services and unparalleled convenience. Nonetheless, the environment has evolved.

Banking 78
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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

Demand for food banks is on the rise. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Privacy concerns have evaporated. At work and home video has become the norm.

Crisis 167
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Cash is out, and chip and pin is in.

Tourism 118
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 111
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 194
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 11) Privacy regs bring back the basics. 10) A pullback on PPC.

Marketing 101