Remove B2C Remove Branding Remove Internal Remove Trade Shows
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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. Authenticity is the currency that builds and sustains trust.

B2B 94
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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. 4) Do employees trust their brand?

Survey 99
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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. There’s a very smart exercise to be done when floating an idea internally. The team felt such an event would not show the device in its best light and could potentially backfire. Do work backward.

Airlines 120
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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels. October 19, 2016.

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To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Second, without an author, your blog post could look 'fake,' meaning the content was just churned out by an intern or third-party content farm,” says Grinberg.