Sword and the Script

APRIL 18, 2020

>>> Looking for a B2B tech PR with expertise and execution? 1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Give our services a try.

Trade Shows 122

Trade Shows Content Marketing Conference Marketing 122

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 171

Survey Media Relations Pitching Media 171

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. Most of my experience in media relations comes from a B2B technology perspective. How B2B Marketing Can Get More out of Trade Shows. Pitch a story about how the world is ending.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Bianchi Biz Blog

JUNE 30, 2022

It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover.

Automotive 74

Automotive Mobile Technology Resources 74

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

FEBRUARY 24, 2015

Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. CEOs Press for Marketing ROI.

Mobile 60

Mobile Study Marketing Survey 60