Remove Apparel Remove Branding Remove Corporate Remove Reputation
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Barbie dominates August brand coverage

NewsWhip

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. All in all, not a great month for Nike’s reputation.

Brand 78
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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. The most serious crises come from a combined failure of people and processes together; Enron’s total destruction as a corporate entity is an example of the most severe consequences of breaking both character and competency.

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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. dpms is a local London business that sells branded apparel, jewelry and products by local artisans.

Apparel 123
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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. Walmart’s a major brand, you get a lot of phone calls, and there are a lot of questions.

Ethics 80
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106
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HSN, Inc. Taps Flatiron as Corp. PR Agency

Flatiron Communications

Corporate Communications Agency of Record. Strategic Counsel, Corporate and Media Relations. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record. will soon name a new agency to handle public relations for its HSN brand.

Agency 28
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Company Bites Journalists…Again

Sword and the Script

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation.

Company 110