article thumbnail

Barbie dominates August brand coverage

NewsWhip

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. All in all, not a great month for Nike’s reputation.

Brand 78
article thumbnail

Female Founded Startups

5W PR

5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact. Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Fairygodboss.

Apparel 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats. One bad moment can lay waste to a brand reputation.

B2B 159
article thumbnail

Customer Care | The Ultimate PR Strategy

Reputation Us

Born out of cattle country in Central Oregon, Les Schwab *is* that tire store where employees run out to greet you and work to meet the customer’s needs not a bottom line. Their culture and management style is vital for brand loyalty in a company where customers may not come in for years (most people don’t buy tires but every few years).

Apparel 60
article thumbnail

Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. The Covey Trust Matrix. The Trust Matrix demonstrates what constitutes trust.

article thumbnail

Targeted Advertising: Does it Actually Work?

Contently - Strategy

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Almost 92 percent of companies with over 100 employees advertise with social media, which offers targeting so precise it often falls foul of regulators.

article thumbnail

How brands are helping “get out the vote” efforts for the Nov. 3 election

Communications Conversations

As we’ve seen for the last few years, brands are increasingly getting involved in societal issues–racial injustics, climate change and women’s rights, just to name a few. Now, brands are increasingly also getting involved in pushing out another important message: voting. Specifically, fashion brands.

Brand 97