Apparel, Brand, Employee and Ethics - Public Relations Today

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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

APRIL 18, 2018

When embarking on an issues campaign , public relations pros should make it relevant to stakeholders, engage their employees, consider their customers’ values, and be prepared for blowback. People mistake ethical decision-making for deciding what’s right and what’s wrong. Will new customers be attracted to the brand?

Corporate

Corporate Ethics Apparel Journalism

#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. The brand enjoyed huge early success, in part due to the real-life story of founder Kevin Plank. Under Armour isn’t alone among sportswear brands in needing to clean up its culture.

Reputation

Reputation Apparel System Corporate

5 Insights On Corporate Activism From Top PR Experts

#MeToo Slams Under Armour: Can It Recover?

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