NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

Shift Communications

JANUARY 22, 2018

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. The Covey Trust Matrix. The Trust Matrix demonstrates what constitutes trust.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats. One bad moment can lay waste to a brand reputation.

B2B 159

B2B Apparel Product Launch Agency 159

Reputation Us

AUGUST 18, 2016

Born out of cattle country in Central Oregon, Les Schwab *is* that tire store where employees run out to greet you and work to meet the customer’s needs not a bottom line. Their culture and management style is vital for brand loyalty in a company where customers may not come in for years (most people don’t buy tires but every few years).

Apparel 60

Apparel Strategy Customer Service Financial 60

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace.

Reputation 165

Reputation Apparel System Corporate 165

ImPRessions - Crenshaw Communications

APRIL 18, 2018

When embarking on an issues campaign , public relations pros should make it relevant to stakeholders, engage their employees, consider their customers’ values, and be prepared for blowback. Will new customers be attracted to the brand? Today’s consumers have different experiences and expectations. Walk the PR talk.

Corporate 213

Corporate Ethics Apparel Journalism 213