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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021.

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RICS Sustainability Report 2022: some green shoots?

Practical Law Construction

Major standard forms have responded to market demand and made provision for carbon reduction provisions, for example, JCT’s sustainability provisions , NEC’s Option X29 and FIDIC’s Climate Change Charter. This blog takes a closer look at the Report. Key Findings.

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The Superhero Solution PR Strategy

Doctor Spin

The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e.

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Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in. That my takeaway from this interview published today with a gentleman who has a history in marketing automation. Marketing automation isn’t an auto-pilot type function as most companies would like it to be.

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Faces & Markets of PRGN: Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit  

Bianchi Biz Blog

Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Annually, numerous startups emerge, reflecting a dynamic entrepreneurial spirit.

Print 105
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Now, businesses use them to market products and services.

Ethics 52