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The top external criticisms your brand could face

NewsWhip

That’s why it’s important to stay on top of public opinion and monitor the conversations that surround your brand. Anything less and public opinion may change. Failure to incorporate this practice into your brand could mean a failure in the public sphere, which will leave you vulnerable to criticism.

Brand 78
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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

They’re a discerning, socially conscious force, from Gen Z activists toting reusable water bottles to budget-conscious families demanding fair trade coffee and ethical fashion. The brand prioritizes sourcing sunflower oil from sustainable agriculture. The audience is no longer swayed by empty promises and flashy ads.

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What is the Upcycled Food Trend

5W PR

This movement is guided by sustainability, resource efficiency, and ethical food production. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. Raising awareness and educating the public about its benefits is crucial. How does food upcycling work?

Trends 78
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest.

Corporate 198
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How to Attract Gen Z Consumers to your Wine Brand

5W PR

That includes things such as donating a part of profits to charities or supporting sustainable agriculture initiatives. Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement.

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Don't Be Naïve About Native Advertising

Mindful Marketing

Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products. ” Subscribe to Mindful Matters blog.

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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. This search has uncovered publications, which we can use to search the site for relevant journalists, as outlined in the next section. I’m searching for any profiles that include farming, agriculture, or agriculture and “reporter.”