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What is the Upcycled Food Trend

5W PR

This movement is guided by sustainability, resource efficiency, and ethical food production. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment.

Trends 78
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest.

Corporate 198
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How to Attract Gen Z Consumers to your Wine Brand

5W PR

That includes things such as donating a part of profits to charities or supporting sustainable agriculture initiatives. Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement.

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Don't Be Naïve About Native Advertising

Mindful Marketing

Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products. ” Subscribe to Mindful Matters blog.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont). Her ability to connect with people and passion for telling stories about agriculture – and more specifically the people who drive the industry — struck me right away, and over the years that focus has only become sharper and stronger.

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Top 8 AI Tools in Post-COP28 ESG Reporting

Newsfile

Second, privacy and ethics are key concerns. Investing in Farming for the Climate: The AIM for Climate initiative’s focus on sustainable agriculture points to more money going into eco-friendly farming methods​ ​. First, different companies report varied data , leading to inconsistent ESG measurements.

Tools 52
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The top external criticisms your brand could face

NewsWhip

From ethical resourcing to creating products that don’t disrupt ecosystems, consumers pay attention, and it’s naive of businesses to think they can skirt around the truth and “ greenwash ” their brand, because it almost always ends up in a reputation crisis. Anything less and public opinion may change.

Brand 78