Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? No one wants to be the one that caused THAT headline or article that harms your business. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

Prohibition

JULY 19, 2018

Social media promotion and responses to negative comments online. Media training. Should you use a public relations agency? Of course, all of this activity is highly time intensive, and it’s not uncommon for even small businesses to outsource PR contracts to gain the expertise they need for the job.

Publicity 48

Publicity Advertising Advertising Tools 48

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

FEBRUARY 28, 2023

He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. When reporters need information on deadline, a sense of urgency from a public information department or PR agency helps maintain solid relationships with the media, he said.

Report 172

Report Local Media Pitching 172

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68