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Demand Grows For Media Intelligence and PR Information and Software

Mindful Marketing

It is duly noted, however, that many new and growing vendors were not included in this report, which could have provided some compelling insights into the market direction, and why new vendors saw opportunity to innovate in this market in the first place. “New firms are pressing forward with alternatives.

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PR Measurement Advice From The Client

Mindful Marketing

By Seedepth. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. Agencies are often asked to include competitive comparisons in reports.

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It’s Measurement Month – Benchmark PR Success

Mindful Marketing

By Seedepth. September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” They might help you to better understand why measurement is so important, how to get started, and what to think about in creating a measurement strategy.

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Without Honest Analysis, PR Measurement Is Meaningless

Mindful Marketing

.” Likewise, PRWeek recently wrote about the International Association of Measurement and Evaluation in Communications (AMEC) conference. PR measurement has traditionally been more focused on outputs only, with agencies providing status reports on activity that took place. We need more of the why , not just the “what.”

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Masters In Marketing: Wendy Marx, Marx Communications

Mindful Marketing

Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms.

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Six Easy Ways To Improve PR Client-Agency Relationships

Mindful Marketing

By Seedepth. But remember, it’s not only the significant, “glory” efforts, like a significant media hit or successful event, that help a PR agency retain such clients. There are a lot of subtleties to a client/agency relationship that can also make or break an account. Your client contacts are busy.

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