Victorious PR
AUGUST 2, 2022
Use stories as a place to showcase your media wins in real time — as soon as you hear about them. Also, film temporary stories of yourself or your team talking about how excited you or they are to be in Entrepreneur or Forbes magazine! These ‘official win’ posts should be saved to your press highlight — more on that later.
ImPRessions - Crenshaw Communications
DECEMBER 30, 2015
What can a New York PR agency learn from the cautionary financial tale of the last decade? “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. But as the film shows, a good story will find a way to be told. A lot, actually.
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PR 20/20
OCTOBER 4, 2018
Be sure you (or the videographer / agency you’re working with) have the correct credentials to capture this type of video. Imagine if you could immerse your viewers in a video that makes them feel like they were actually there when you filmed it. Tours (ex: facility, office, real estate walkthrough). 360 Degrees.
Contently - Strategy
OCTOBER 4, 2018
Hanks has enjoyed an illustrious film career precisely because he is not a character actor. He makes small adjustments to his beloved persona depending on the film in which he’s appearing, but at the core, he’s still recognizable. Yes, Tom Hanks—and not just because of his calming presence.
PR Conversations
JULY 17, 2014
Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? She’s the owner/director of Strata Communications , which is a collaborative agency working with other similarly minded practitioners in PR and allied fields. No, not really. But the American TV show The West Wing was pretty darned good.
Konnect Agency
DECEMBER 6, 2019
Now that Thanksgiving is behind us, the holiday season is in full swing, especially at this public relations agency ! You might be wondering: What do a bunch of holiday films that follow the same exact plot line and formula have anything to do with PR and Marketing?
Beyond PR
MAY 12, 2016
When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. The goal may be clear, but the path treacherous.
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