Shift Communications

NOVEMBER 17, 2017

The expansive variety of software and technology at our fingertips allows everyone the opportunity to turn data into valuable insight. How Does Predictive Analytics Apply to PR? A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan. Lisa Zanchi. Marketing Analyst.

eBook 104

eBook Analytics Data Software 104

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model? Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 25, 2016

The post Don’t Be Outdated: Why It’s Important to Refresh Your Models appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. This, along with making sure you’re in tune with your analytics and metrics, will help you see what’s working and what’s quickly fading. Savannah Whitman.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. This is an area that will continue to evolve thanks to our BFF, data. I spent the first 3.5 So where do you start? Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60