Shift Communications

NOVEMBER 17, 2017

A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan. With this eBook , PR Pros can learn how to use data, model it over time, and ultimately, use machine learning to extract the most common complaints and talking points. Lisa Zanchi. Marketing Analyst.

eBook 104

eBook Analytics Data Software 104

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. But it doesn’t stop there…. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

NOVEMBER 15, 2017

Owned — if your client’s owned content isn’t performing well, chances are the same themes and perspectives you’re pushing from a PR standpoint aren’t making much of an impact. By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. Natalie Townsend.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

MARCH 7, 2016

cta] The post PR and the Google Customer Journey to Online Purchase appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Chel Wolverton. Account Manager, Integrated Services / Marketing Strategist.

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 25, 2016

The post Don’t Be Outdated: Why It’s Important to Refresh Your Models appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. This, along with making sure you’re in tune with your analytics and metrics, will help you see what’s working and what’s quickly fading. Savannah Whitman.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5 So where do you start?

Marketing 60

Marketing Data-Driven PR Analytics Training 60