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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

You can also create email templates for common customer service inquiries, such as: Where’s my product? Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week. This free guide can help agencies and brand marketers alike prove (and improve on!) How do I return a product?

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How to Create an Editorial Calendar That Drives Results

Contently - Strategy

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Their insights can provide a more rounded view of what the content should achieve.

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40+ Blogs Marketers Should Be Following

PR 20/20

Sign up for free ebooks, webinars, and other resources (i.e., HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts. a free marketing course).

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Create surveys.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Partnering with customer service, they introduce “where did you hear about us?” ” ~ Sandra Fathi, Past President, PRSA NY.

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Employees – Hiring, Training, Leading – is this Boring Or…?

PR Fuel

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

Sign up for free ebooks, webinars and other resources (i.e. HubSpot ( @HubSpot ): Topics segmented by marketing, sales and agency. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT and small business from industry experts. even a free marketing course).