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PR Buzzwords That Should Be Banned

ImPRessions - Crenshaw Communications

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.” In some cases it’s understandable, or even necessary.

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

Consider the countless PowerPoints, business plans, companies and new divisions launched in just one year to chase the Metaverse dream, involving all kinds of hardware, software, and use cases (think real estate, avatars, ecommerce, advertising, entertainment – the list is endless). But you have a job to do.

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The Superhero Solution PR Strategy

Doctor Spin

To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. Many software applications, such as Gmail, Outlook, and various task management systems, have integrated features that support the Inbox Zero methodology. Promote your superhero solution intensely.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Yet public relations is not scaleable in the way that digital advertising and direct marketing are.

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9 Predictions for 2018

HMA Public Relations

I mean, they got real estate everywhere, they got leases everywhere. If you look at the cost per…At least…Well, I’m looking at it from the e-commerce advertising standpoint which isn’t necessarily their end consumer. That was the day that stock was down 40%. Bill : I agree.

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