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It pays to have good friends! Oprah Winfrey’s Instagram post promoting Duchess of Sussex’s coffee was ‘a million dollar post in free publicity’ putting Meghan and Harry on path to building a BILLION dollar brand

Mark My Words

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100
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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Today, you do not have to be a large company with multiple offices to be national or even international. Make sure that you write for the audience you want to serve. Reach your target area or industry with paid advertising. Schedule Skype or video calls periodically to add a more personalized touch. Target with content.

Local 41
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8 Great Linked Tactics for Communicators

PRSay

If a client is making the rounds in a particular market, identify the key bloggers (or social influencers) in that area, let them know of upcoming interviews and offer a Skype interview or Q&A prior to the interview. Of course, add posting to social media networks as a third part of this linked tactic set.

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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Internal and External Communication and Collaboration. Skype : Similar to Zoom, this video/phone conferencing platform allows free video conference one-to-one and free unlimited audio conferences for groups. The Skype emojis are the best in the business and a good reason to use this platform all by themselves.