5W PR

JULY 19, 2023

Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. Leverage customer data and insights to create tailored recommendations, personalized emails, and targeted advertisements for snacks. Customer service Exceptional customer service is a powerful marketing tool.

Apparel 78

Apparel Industry Customer Service Pinterest 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. Others are loyal because of a good experience with product quality or customer service. Storytelling brings brands to life. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. For many companies, their social media presence also doubles as customer service. In a crisis, ethics has to be a top consideration.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Also see PR and Storytelling; Off Script No. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91