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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Source: Long Range Planning 7 Post, J., Dickie, R., & Mahon, J.

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Public Relations vs Marketing

Doctor Spin

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion.

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Q&A with Kivvit CIO Zach Silber on distilling data for their clients

NewsWhip

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. At the same time, digital engagement is up across the board.

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Jerry McGuire (1996) – Reputation Management. Crimson Tide (1995) — Crisis Planning.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. It’s expanded to include public affairs and government relations as the norm.”. Crisis interrupted. Additional duties.

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PR rising in Africa rising

Stuart Bruce

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. On the global stage many, if not all, African countries still face huge reputation challenges which are largely a legacy of the old war-torn, politically corrupt Africa of the past. 80% own mobile phones.

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Amplify Your PR Wins

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. How do today’s PR teams keep up?