Advertising Creativity Sports Television 
Burrelles Fresh Ideas
FEBRUARY 27, 2024
Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.
Stephen Waddington
MAY 10, 2022
The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? The report is a damning read on a fast growing and emerging part of the creative sector. "As That is fair and right.
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Mindful Marketing
OCTOBER 9, 2022
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.
PRSay
MAY 5, 2016
Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.
Cision
NOVEMBER 6, 2015
Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Are there videos of people using your product in creative or offbeat ways that you can promote? Want to become an innovator on social media?
Stephen Waddington
MAY 19, 2020
In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Those insights will lead to better briefs to inform creative and content.
The Resolution Blog
JULY 30, 2019
To shine against all the noise, you need to be extra creative. It’s first offering to the world was a simple photo of an egg sporting the caption “Let’s set a world record together and get the most liked post on Instagram.” Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad. This shows that?—?when
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