Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Data interpretation (31%). Community building (27%). Strategic planning (42%).

Marketing 118

Marketing Data B2C Big Data 118

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Consistently mentioned in “top people to follow” and “up and coming pros” lists, Oracle named Stacey a finalist for its Community Manager of the Year Award in 2012. *This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Guidelines 106

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. Khali Sakkas , Chief Executive of Insights & Research at Isentia and an AMEC Board member.

Measurement 65

Measurement Data Big Data Banking 65

Stuart Bruce

NOVEMBER 11, 2016

Now there’s a constant race to the bottom to complete for clicks with the most outrageous headlines and torrid stories about personalities and scandals, because the tedious detail of policy doesn’t create unique views to sell to advertisers. I suspect there also wasn’t a single professional political operative or communicator.

Communications 154

Communications Data Policies Twitter 154

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year.

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

JUNE 13, 2016

For instance, NATO cross-promotes across a variety of channels, but they also upload exclusive content on Flickr that you can’t find on their other networks,” says Steven Mehringer , Head of Communications Services in the NATO Public Diplomacy Division, in this Socialbakers post.

Education 40

Education Measurement Government Interviews 40

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52