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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Within the PR space, both perspectives are in play.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026.

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5 Powerful Sustainability Press Release Examples, Featuring Barbie

Newsfile

Well, the Barbie brand’s sustainability news releases will give you the inspiration that you need. trillion in 2026. By Melissa Strle Are you looking for great sustainability press release examples? Ones that can give you inspiration and ideas for your own sustainability press releases?

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. I think a lot could happen here, especially in B2B technology media.

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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 The ability to target and measure ad performance makes digital ads attractive to brands. Google Lens and Pinterest Lens show the potential of this technology. #11

Publicity 122
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Your profession needs you

Stephen Waddington

Lego and Patagonia are among my favourite brands. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. When technology is applied to communication within an organisation it is typically to deliver improved profit rather than improved communication.