2022 Consumer Social Media Viral 
ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose.
NewsWhip
JUNE 21, 2022
Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. The post Facebook dominates the headlines among Kantar’s most valuable brands in 2022 appeared first on Newswhip.
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Prohibition
MARCH 11, 2022
To celebrate, we’ve pulled together a round up of our favourite PR campaigns for 2022 so far, as well as some that didn’t quite hit the mark… We all love Wordle. It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. — IKEA UK (@IKEAUK) February 15, 2022.
ImPRessions - Crenshaw Communications
AUGUST 4, 2022
After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. Don’t over-delegate social content.
NewsWhip
FEBRUARY 28, 2023
It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. The average consumer’s attention span is short. Data backs it up.
Prohibition
JANUARY 23, 2023
Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.
Contently - Strategy
MARCH 2, 2023
So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. But there’s another short-form video format taking social media by storm: Social Reels.
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