5W PR

APRIL 28, 2022

Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. What I have found unique is the combination of their consistent strategy and spontaneous creativity. We help our clients through carefully crafted solutions. 5WPR’s track record is spotless.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52

Agency Sports Public Affairs Creativity 52

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now? Bank and Optum. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? How much does public relations cost?

Interviews 99

Interviews Publicity Technology Social Media 99

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. We are a small firm, about 20 people in Washington, but we are always looking to be creative and not be cookie cutter. That’s how I got pulled into grassroots work.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater announced a “review of strategic alternatives” in September of 2022. The company also announced it has added Threads to Digimind, a social listening tool it acquired in July 2022. Brands (NYSE: YUM).

Software 122

Software Pitching Ethics Privacy 122