Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? According to a 2021 report by PowerReviews, over 99.9% of customers read reviews when they shop online.

Reputation 167

Reputation Consumer Report Ethics 167

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

AUGUST 24, 2021

You buy some advertising and magically you also start getting coverage. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. This person and media site have ethics beyond reproach. That definitely does happen in PR.

Pitching 114

Pitching Media Relations Survey Advertising 114

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 190

Marketing Content Marketing Data Social Media 190

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. John (@JohnMu) January 23, 2021 How to Pitch To pitch surveys and data studies, identify journalists who have covered similar studies, and craft an email or press release highlighting the main takeaways. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Mark My Words

JANUARY 14, 2021

With his mother and grandmother Doria Ragland, both Americans, it is likely he is picking up their accent which will be reinforced if he attends a local playgroup. It’s been an awful time for people, so I hope that we can heal in 2021.’ ‘It’s been an awful time for people.

Privacy 60

Privacy Healthcare Instagram Banking 60

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128