ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Internal comms drives good customer service.

Internal 136

Internal International Communications Employee 136

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

Cision

DECEMBER 14, 2015

For example, if you have not posted since 2013, odds are that people will not feel assured about using information or engaging you on these platforms in a crisis. In non-crisis times, this is simply social care (customer service). A sound social listening plan may be vital to social response in a crisis.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A hack or security breach can have a huge PR ripple effect, undermining relations with customers and tarnishing a brand image for years. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. The good news is that “viral” customer service works both ways. The Security Breach.

Reputation 130

Reputation Viral Employee Customer Service 130

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Why do we need a blog? What is the ROI of social? What if we get sued? Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Critical Mention

APRIL 26, 2017

It’s all about customer service. Ask the right questions.listen.and engage your customers. Falk Endowed Professor of Sport Management at Syracuse University’s Falk College in July 2013. The overwhelming choice was to add videoboard systems. Michael Veley was named the inaugural Rhonda S.

Sports 60

Sports Internal International Enterprise 60