2013 Advertising Community Content Marketing 
Cision
APRIL 24, 2015
The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. How can you add value to them?
MaccaPR
OCTOBER 14, 2015
Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.
Communications Conversations
JANUARY 26, 2016
I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.
Sword and the Script
JULY 28, 2020
Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.
Sword and the Script
JANUARY 21, 2017
She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Marketing Budgets, Planning and Benchmarks for 2017 [UML].
Journalistics
SEPTEMBER 10, 2021
Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. For starters, your communications team should start to think like a newsroom.
Where the Fishermen Ain't
OCTOBER 25, 2013
and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer. There are at least five imperatives that drive the need for the public relations community to adopt these important precepts. and “What can we learn from communities who have done so?”
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