Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet.

Google 259

Google Digital PR Mobile SEO 259

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not.

Communications 197

Communications Viral Fashion Public Affairs 197

Barokas

OCTOBER 21, 2020

Antifragile was introduced in Taleb’s 2012 book, Antifragile: Things That Gain from Disorder , in which Taleb explores, “opacity, luck, uncertainty, probability, human error, risk and decision-making in a world we don’t understand.” Created a viral video? First, a quick lesson on what these principles are. Contingency plan.

System 88

System Viral Strategy Survey 88

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place. A new era of crisis communication is upon us. The urban poor is not the rural poor, said Haworth. pictured above ), during an Oct.

Social Media 117

Social Media Conference Media Corporate 117

ReimaginePR

JUNE 18, 2015

Putting a human face on any campaign is necessary, but in a crisis, that face can’t be just one of pain and hopelessness. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act. Get ‘happy times’ B-roll.

Airlines 120

Airlines Viral Government Local 120

Beyond PR

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet.

Google 64

Google Digital PR Mobile SEO 64