Reputation on social media – Comms must own it or lose it
NewsWhip
FEBRUARY 19, 2021
To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. Imagine explaining trying to explain that to a time traveller from 2010. Today, the advertisers don’t have that control.
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